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Abstract

The Easiest Online Business You Can Start... Right In Your Own Back
Yard!

You're about to discover why local websites are among the quickest
and easiest ways to create a real online business, and how to get
one started successfully in less time, and for far less money, than
you might think.

From: Paul Myers
Publisher, TalkBiz News

Welcome!

If you follow any of the online business discussion boards, you've
probably seen the buzz about local business portals. Even if you
haven't, you've probably seen your share of local web sites, and
thought that it might be interesting to create one.

That's a very good idea. In fact, the odds are you don't know the half
of it. Let me tell you...

A Tale of Two Deals

My first online business efforts were in 1995. (They tell me that makes
me an old-timer.)

One was a direct response campaign for a national company that had a
lot of competition. It did okay, but it wasn't anything to get excited
about. These days we'd call it an affiliate deal, with a mediocre
payout and conversion rate.

Like I said: no big deal, but it was profitable. Then the company
dropped their online business.

*Poof* - So much for that income stream.

Ever been there?

The other deal I was working on at the same time was different. It was
local. I set it up myself, in a conversation that took less than 10
minutes. Creating the web page and the form to promote it took less
than an evening.

That one didn't generate a lot of sales every day either, but the
conversion rate was high and the payout was $75 per sale. And it took
just about no time at all, once it was set up.

That one worked out very well, but the best part wasn't the money. It
was knowing that if that deal went away, I could easily create more
just like it. The formula is simple, and the pitch is as close to a
no-pressure, no-brainer deal as you can offer a business. It's a true
"No Lose" proposition.

When I tell that story today, I hear the same thing from almost
everyone: "That was okay for 1995, but competition now would make it a
lot harder!"

Maybe. If you try and do it like everyone else does, it probably would
be tough. But do it with a local audience, and it's as easy to make
that deal work as it ever was.

That's one of the things I'd like to show you.

It's one of the reasons I believe that having a local component to your
business, even if you focus primarily on global niches or larger
markets, is a must these days.

And if you're just getting started online, it may be the answer to your
prayers.

Why Is A Local Business The Way To Go?

I'm not going to say it's the only option, mind you. If you have the
skills and resources to deal with more complicated markets and
promotional methods, and really enjoy the challenges involved with
them, those are probably your best choice.

On the other hand, if you're looking more for something that's
straightforward, inexpensive, fun and profitable, local is the way to
go.

Let's look at a few of the advantages...

* Less Expensive: Local sites, especially in the beginning stages,
don't usually require dedicated servers, fancy graphics, or staff
to handle them. They can often be started with nothing but an
inexpensive shared hosting account, a cheap (or free) website
template, and off-the-shelf software.
The reason for this is simple. Since you're local yourself, you're
not seen as a "Big Company," unless that's the image you want to
portray. You're not an outsider who has to prove yourself.
You're "one of us." A neighbor. That's a huge advantage.
* Less Competition: In most cases, you will be the only person in
your market running the type (or types) of site you choose to set
up. What little competition there might be will rarely have any
serious degree of marketing skills, so even a basic grasp of online
marketing will put you way ahead of everyone else in your market.
Combined with a low-key approach, this can put you in a nearly
unbeatable position.
* Easier Promotion: Getting links to your site, optimizing for
natural search engine traffic and building a membership are all
much easier when you're dealing with a local audience.
Along with that, it's easier to get word of mouth and develop viral
campaigns when you're giving people something that's "close to
home." Most people are more comfortable with the familiar, and
that's a core part of the appeal of local sites.
* Better Response and Retention Rates: It's a lot easier to get
people to take advantage of a special offer from a business they
know than one off in some distant part of the country.
Credibility is a major part of making any sale. A large part of
that concern goes away when people know they're going to be dealing
with someone they can pick up the phone and call, or who they may
even have already done business with.
Also, since your offers will invoke that sense of familiarity,
you'll find that your unsubscribe rates will be lower.
* More Visitor Loyalty: Since you're all part of the same community,
your visitors will be more comfortable interacting with you and
with each other. That develops a sense of belonging more quickly
than with distributed communities, and leads to a deeper connection
with the group or the site.
It's the old sales adage: People do business with people they know,
like and trust. Being nearby makes it easier to develop all three
of those qualifications.
* Access to Higher Paying Deals: There are a lot of deals you can set
up with local businesspeople that will pay much better than most
affiliate programs or online CPA deals.
In the main book, I explain not only what kinds of deals you can
arrange like this, but just how to do it so you get the best
response.
As you build up traffic and visibility, you'll find people coming
to you, looking to get access to your audience. Knowing how to set
those deals up for maximum profit for both sides is going to give
you a big advantage over folks who don't know the tricks.
* More Income Streams: A local site has access to every revenue
stream that's open to sites with a wider audience. It also makes
certain income possibilities available that you might not have with
those less-focused markets.
* Easier Growth Curve: It's easy to control the growth of a local
site. You can slow it down if you like. You can also speed things
up much more easily. And local audiences are more forgiving of
glitches caused by rapid growth. They see it as something to be
proud of.
"Local boy (or girl) makes good" is a story they can all enjoy and
support.
* Tons of Offline Benefits: If local sites had no other advantages
over more distributed markets, this one alone would make them worth
spending time on.
Running a local site puts you in direct contact with people in your
community. Those people will either share the same interests, or be
in businesses which cater to or run along side those interests in
some way. This can (and will, unless you deliberately avoid it)
result in your making all sorts of useful connections with people
in your community.
Some types of sites, especially discussion sites and business
portals, will give you personal access to people in every business
and every walk of life in your area. This can give you an insider's
edge in just about anything you choose.
It's hard to overstate the advantages of that kind of access and
personal interaction.

The Opportunities Are Much Bigger Than You Know

The big talk on the discussion boards is about city business portals.
There's excellent money to be made with those, if that's the route you
pick. But that's just the tip of the iceberg.

You may want to focus on a special interest, or local culture or
politics, or tourism and entertainment or... Well, pretty much anything
that interests you.

In the book, I cover over 3 dozen different types of profitable sites
you can start, with explanations of the advantages and revenue streams
each makes possible.

Most of these sites can be started easily and built to profitability
very quickly. That leaves you the option of creating networks of
different sites, focusing on all sorts of aspects of your local
community. This not only gives you more variety, it builds an unusual
degree of stability into your business.

Local communities are also perfect for "Web 2.0" properties. When
people already have a connection, expanding and strengthening it is
easy. And the uses for a "MySpace"-type site where everyone lives in
the same area are more direct and personal.

In such sites, the "groups" that form in more familiar social
networking sites take on more of the aspect of a club. That takes the
interaction and feeling of belonging to a whole different level. And
that's just the beginning.

The book is called...

Local Web Profits:
A Guide to Starting and Running
a Profitable Local Online Business

The book is designed to give you what you need to get started making
money quickly, without a lot of hype or ridiculous promises. It's 96
pages of practical "how to," and 28 pages of resources you can use to
cut your learning time, and your costs, to the bone.

It covers the whole process, including:

* Local vs Niche Sites: The pros and cons of each. They're very
closely related, and everything in the book relates nearly as well
to more traditional niche sites. There are differences that matter.
I'll explain them briefly, so you can make the right choice for
yourself and your success.
* Choosing a site type: You'll find out the real decision-making
factors. There is no one answer that's right for everyone. Choose
wisely, and you're good to go. Choose poorly, and you might as well
go home.
* Developing loyalty: You'll discover a number of ways to take the
natural tendency of people to be loyal to local businesses and
expand that to the point that they become crazy evangelists for you
and your site.
* Setting goals for your new site: You need to have benchmarks to
measure your progress. I'll show you how to set them... and get
them.
* What is the real value in any web property?: There's one thing that
pretty much guarantees success for any web business. Focus on that,
and the money will be there. Miss it, and you might as well be
giving a speech in an empty room.
* The main features of a local site: What the options are, and how to
choose the right ones for your site.
* Finding and creating powerful content: Your visitors are looking
for content or connections. If it's content they want, you'll learn
a number of very effective ways to get it or create it. Including
one very simple and almost never used approach that will surprise
you.
* Fun gimmicks and other viral tactics: A handful of content types
that your visitors will gleefully forward to each other and their
friends, driving more people to your site all the time. You'll also
get ideas for getting your visitors to actually create your viral
elements for you!
* Revenue models for local sites: Where's the money? I'll show you a
number of the easiest and most profitable revenue streams you can
use in a local site.
* Volunteers, and other crazy people: Every community has its share
of nutballs. You'll learn how to spot them and get rid of them
quickly. You'll also learn how to find, or develop, volunteers who
will happily help build and maintain the site for you. For free.
(This is one of the coolest parts of running a local site.)
* Local traffic techniques: I start off by pointing you to two very
effective, but general, traffic building courses that you can get
for free. (We're talking about hundreds of pages of commercial
quality information here, not some cheap report written by a newbie
researcher.) You'll then get an outline of very specific techniques
for generating qualified local traffic, fast.
* The basics of building a membership: In this one, I stuck to the
"down and dirty" basics. There are two areas of online business
where people fail most often. This is one of them, and the failure
is in not starting. I made this so simple there's no way to get
confused, and no reason not to get started immediately.
* Writing for a local site: In this section, I give you the SHEESH
Formula. 6 of the most effective and popular types of articles, and
the outline to use for each.
* ... and tons more.

The brainstorming section, for example, includes 40 general examples of
site types, along with lots of more specific types you can narrow down
to. And there are cautions about things you have to watch out for in
some of them.

There are explanations for types of deals and revenue streams that most
people have never considered using for an online business.

I'm also going to include two separate resource directories. One is 18
pages of reviewed tools and services that can help get your product
development efforts up and running fast, and for very little (if any)
cash outlay. The other is 10 pages of resources specifically for the
local site developer.

These two directories alone are worth the cost of this package. They'll
save you hundreds, and possibly thousands, of dollars and untold hours
of time, both of which are scarce enough for most beginning businesses.

They contain links to everything you'll need to design and build your
site(s), create products, track your advertising, run your business,
manage your contacts and much more.

And, of course, the obligatory, "Wait! There's more!" ...

5 Killer Bonuses To Help You Get There Faster!

One of the key elements of many local web sites is the use of blogs.
I'm including two separate ebooks in this package designed to show you
how to make your blogs more profitable, more quickly. By themselves,
they're over 100 pages of tips from people making a killing with blogs.

Blogs and discussion forums and lists and a lot of other components of
local sites are very database intensive. It's important to back up your
sites, but most people never remember those databases - the most
critical parts of their business.

To help with that, I'm including a copy of the "MySQL Database Backup
Automator." This script can be used on as many sites as you own, and
will automatically make backups of as many MySQL databases as you like,
saving them as date-stamped zip files and emailing you links to
download them.

Once you've set it up, making backups of your critical databases is as
simple as clicking on the links and saving the files to your hard
drive. If you've ever had a crash at your web host, you know just how
valuable this sort of script is. It can literally be the difference
between losing an entire business and turning potential disaster into a
minor inconvenience.

This script normally sells, by itself, for as much as this whole
package. And it's a steal at that price.

I mentioned building your membership as one of the two areas that are
critically important and often ignored. The second is testing and
tracking. I've got that covered, too. In this package, you'll find a
program called Tracking Ace. This script is easy to install and use,
and lets you track where your traffic comes from, what ads work and
which don't, and more.

Along with those capabilities, Tracking Ace also lets you do split
testing. You can direct people to a single URL and test two or three
different pages from that traffic, to see which is the most effective.
You won't have any reason at all to wonder if your pages are working as
well as they could. Now you'll be able to keep improving them and
building your business the smart way. By getting every bit of value you
can from all your traffic.

Another challenge new folks have is keeping sites with different
elements looking consistent. Other than plain web pages, the two most
common scripts used in local sites are Joomla and Wordpress. So, I'm
including a collection of 5 template packs, each with matching themes
for HTML, Joomla and Wordpress pages.

You can easily customize or modify these templates by simply changing
the header graphics used in them. You can use these to save a lot of
time and money, as well as keeping your sites looking like they were
all of one piece, rather than an assortment of different scripts and
page layouts.

The final bonus is the "Simple 3-Step Membership Site System." This
includes a clear, easy to follow explanation of how to set up simple
membership sites, and the scripts needed to run them. (The script
generator is Windows-Only. Sorry, Mac Folks.)

The scripts themselves allow you to run free memberships,
single-payment memberships processed through Clickbank, or single or
recurring payment memberships processed through PayPal.

This isn't an advanced membership system, but I know of people doing
very well, running sites using nothing but this script and strategy to
manage them.

The Big Question: How Much?

If you know me, you know I don't like to pad my products with useless
fluff and then charge a ton for the extra page count. I like to make
sure people get their money's worth and then some. So...

You'll get the entire 124 page "Local Web Profits" system, plus the
template packs, the blogging books, the testing and tracking script,
the database backup automator, and the membership site system for only
$47.

The bonus database backup script is worth more than that by itself.

This package is covered by my "100 Times The Value" guarantee. If at
any time in the next 60 days you don't feel this package will make you
at least 100 times your investment, let me know. I'll give you an
immediate refund. Just that easy.

We all know that I can't guarantee how much money you'll make with
this, if any. (Note the complete absence of specific dollar amounts or
ranges anywhere in this page. You won't find them in the book, either.)
I can't guarantee you won't lose money. That's business, and I don't
know your skills or work ethic or any of the other things that can
affect your results.

I absolutely do believe that any reasonably bright person who puts in a
relatively little effort can do very well with this system. If you read
it and you don't feel you can, or that you want to make the effort, you
get your money back.

At this price, that's about as close to a no-risk situation as you're
ever likely to see.

-

Get 'em while they're hot. And enjoy!

Paul Myers
paul@talkbiz

TalkBiz, Inc
651 E 24th St
Erie, PA 16503
(814)452-2855

End of Abstract

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